Cookies Policy 

This Cookies Policy sets out the basis on which we, Apple Taxis LTD use cookies and similar technologies on or in relation to our website https://www.appletaxisweston.co.uk/ (our website). This Cookies Policy is effective from 25th May 2018 

‘Essential’ cookies are automatically placed on your computer or device when you access our website or take certain actions on our website. ‘Non-essential’ cookies and other technologies are only placed on your computer or device if you have consented to us doing so.  For information on the difference between essential and non-essential cookies, see the section below entitled About cookies.  

For information on how you consent and how you can withdraw your consent to us placing non-essential cookies and other technologies on your computer or device, see the section below entitled How to accept or reject cookies. 

Contents

• About cookies 
• List of cookies used 
• Essential cookies 
• Non-essential cookies 
• Facebook Pixel 
• How to accept or reject cookies 
• Copyright, credit and logo 

About cookies  

What are cookies? 

Cookies are small data files sent by a website’s server to a web browser, processor memory or hard drive and stored there. They can be used for a range of different purposes, such as customising a website for a particular user, helping a user navigate a website, improving that user’s website experience, and storing that user’s preferences and login information.  

Essential and non-essential cookies 

Cookies can be classified as either ‘essential’ or ‘non-essential’. 

Essential cookies: these are cookies that are either: 

• used solely to carry out or facilitate the transmission of communications over a network; or  
• strictly necessary to provide an online service (e.g. our website or a service on our website) which you have requested. 

 Non-essential cookies: these are any cookies that do not fall within the definition of essential cookies, such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies). 

 Session and persistent cookies 

 Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser. 

Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.  

Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first. 

 First and third party cookies 

 Cookies can be classified as ‘first party’ or ‘third party’.  

First party cookies: these are cookies placed on your device by our website domain.  

Third party cookies: these are cookies placed on your device by third party website domains. 

If you require further information about cookies in general, please visit www.allaboutcookies.org 

 List of cookies used 

We use the following cookies on or in relation to our website: 
 

Name of Cookie:  _gat

Essential or Non-essential?: Non-essential

Type of cookie: Analytical

First or Third party?: First part

Session or Persistent?: session

Expiry Time: End of browser session

Purpose: Used by Google Analytics to throttle request rate received by users.

Name of Cookie:  _gid

Essential or Non-essential?: Non-essential

Type of cookie: Analytical

First or Third party?: First party

Session or Persistent?:  Session

Expiry Time: End of browser session

Purpose: Google Analytics cookie which registers a unique ID that is used to generate statistical data on how the visitor uses the website.

Name of Cookie:  _ga

Essential or Non-essential?: Non-essential

Type of cookie: Analytical

First or Third party?: First party

Session or Persistent?:  Persistent

Expiry Time: 2 years

Purpose: Google Analytics cookie used to generate statistical information on the use of a website through distinguishing its users.

Name of Cookie:  __RequestVerificationToken

Essential or Non-essential?: Essential

Type of cookie: HTTP

First or Third party?:  Third

Session or Persistent?:  Session

Expiry Time: Session

Purpose:  Helps prevent Cross-Site Request Forgery (CSRF) attacks.

Name of Cookie:  ARRAffinity

Essential or Non-essential?:  Essential

Type of cookie: HTTP

First or Third party?: Third

Session or Persistent?: Session

Expiry Time: Browser session

Purpose:  Used to distribute traffic to the website on several servers in order to optimise response times.

Name of Cookie:  ARRAffinitySameSite

Essential or Non-essential?: Essential

Type of cookie: HTTP

First or Third party?:  Third

Session or Persistent?: Session

Expiry Time: Browser session

Purpose: : Used to distribute traffic to the website on several servers in order to optimise response times. 

Name of Cookie:  p.gif

Essential or Non-essential?: non-essential

Type of cookie: Pixel

First or Third party?:  First

Session or Persistent?: Session

Expiry Time: Session

Purpose: : Keeps track of special fonts used on the website for internal analysis. The cookie does not register any
visitor data. 

Essential cookies 

 These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested. We use the following essential cookies on our website: 

__RequestVerificationToken, ARRAffinity, ARRAffinitySameSite. These are third party cookies responsible for web traffic distribution and defending against CSRF attacks.

• These cookies expire after 72 months 

Legal basis for processing: we process information about you contained in or obtained from essential cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: ensuring our site functions properly and providing you with online services you have requested. 

How to opt out of essential cookies 

Most browsers allow you to block all cookies, including essential cookies. Please note, however, that if you block all cookies, parts of our website and its functionality may not work or display properly. 

You can delete existing cookies from your browser by clearing your browsing data and ensuring that the option to delete cookies is selected. 

For more detailed information on how to accept and reject cookies, including guidance for specific browsers, please see the section below entitled How to accept or reject cookies 

 Non-essential cookies 

We use the following types of non-essential cookies on our website: 

• Functional cookies 
• Analytical (or performance) cookies 
• Targeting (or advertising) cookies 

Functional cookies 

These are cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose. We use the following functional cookies on our website:

N.A.

How to opt in or out from functional cookies 

See the section below entitled How to accept or reject cookies 

 Processing information about you contained in or obtained from functional cookies 

Legal basis for processing: we process information about you contained in or obtained from functional cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). We will only process such personal information if you have consented to us placing cookies on your computer or device.
Legitimate interests: improving your website experience and providing or enhancing the website functionality you have requested  

For further information on how we use the information gathered from our use of functional cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.appletaxisweston.co.uk/privacy-policy/ 

Analytical (or performance) cookies 

Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work. We use the following analytical cookies on our website: 

We use Google Analytics cookies on our website. Google Analytics cookies help us understand how you engage and interact with our website, including how you came to our website, which pages you visited, for how long and what you clicked on, your location (based on your IP address)  

The Google Analytics cookies used on our website are: _gat, _gali, _gid, p.gif. These cookies are session AND/OR persistent cookies. These cookies expire after 72 months  

The information we collect using analytical cookies is collected on an anonymised basis. 

More information 

Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here: https://support.google.com/analytics/answer/6004245 

For information on how Google uses data from cookies it uses, please visit www.google.com/policies/privacy/partners/ 

How to opt in or out from analytical cookies 

See the section below entitled How to accept or reject cookies 

To opt out of Google Analytics tracking across all websites in general, you can do so here: http://tools.google.com/dlpage/gaoptout 

Processing information about you contained in or obtained from analytical cookies 

Legal basis for processing: we process information about you contained in or obtained from analytical cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: analysing how individuals use our website to help us improve our website and business. For further information on how we use the information gathered from our use of analytical cookies, including profiling, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.appletaxisweston.co.uk/privacy-policy/ 

Targeting (or advertising) cookies9 

Targeting (or advertising) cookies record information about your visit to and use of our website, for advertising purposes. We use the targeting cookies for the following purposes on our website :

N.A. 

How to opt in or out from advertising cookies 

See the section below entitled How to accept or reject cookies 

Processing information about you contained in or obtained from advertising cookies 

Legal basis for processing: we process information about you contained in or obtained from advertising cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 
Legitimate interests: displaying advertisements to you about our products and services For further information on how we use the information gathered from our use of advertising cookies, please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.appletaxisweston.co.uk/privacy-policy/ 

Third party cookies 

Third parties use cookies to analyse your use of our website and/or to display advertisements (including third party advertisements) to you e.g. advertisement conversion tracking such as Google AdWords]. Third party cookies used in relation to our website include: 

• Google AdWords cookie to track whether you have come to us via an advertisement we have placed on a search engine results page AND/OR elsewhere across the internet, such as another website and to record information relating to how you came to us such as your location when you accessed our website, the time of day you visited and the device you were using. Google may use different cookies to track how you came to our website depending on what advertisement you clicked on and where. 

• Google remarketing cookies to display advertisements to you about our goods and services across the internet, including on other websites you visit. Google uses cookies to display advertisements to you about our products and services on other websites and locations across the internet based on the fact that you have visited our website. Google may also display other advertisements across the internet to you about third party services using the Google AdSense network, although this is beyond our control. For more information about Google remarketing, click here: https://support.google.com/adwords/answer/2453998?hl=en 

• Google cookies to display advertisements on our website.  We may use Google AdSense on our website. Google uses cookies to display advertisements to you on our website about third party goods and services based on the websites you have visited and your online behaviour and interests. For more information about Google AdSense, click here: https://support.google.com/adsense/answer/6242051?hl=en  

More information 

For information about the cookies Google uses in relation to the above, see the ‘Advertising’ section on the Types of cookies used by Google page in Google’s cookies policy, which is available here: https://www.google.com/policies/technologies/types/ 

For information about how Google uses data from cookies for its own purposes, please visit the following link www.google.com/policies/privacy/partners/ 

How to opt in or out from third party cookies 

See the section below entitled How to accept or reject cookies 

Processing information about you contained in or obtained from third party cookies 

Legal basis for processing: we process information about you contained in or obtained from third party cookies in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: the purposes for which we use the third party cookies as described above. For further information on how we use the information gathered from our use of third party please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: https://www.appletaxisweston.co.uk/privacy-policy/ 

How to opt in or out 

See the section below entitled How to accept or reject cookies  

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation). 

Legitimate interest: analysing the effectiveness of our email marketing campaigns.  

Facebook Pixel 

We may use Facebook Pixel on our website. Facebook Pixel is a tracking code which allows us to track and monitor the success of advertisements we use on Facebook and to improve the effectiveness of those advertisements by recording information such as the device you used to access our website and the actions you took on our website using cookies. We may also use Facebook Pixel to create retargeting advertisements and custom audiences for our advertisements on Facebook and on our website. 

Facebook aggregates data gathered from our use of Facebook Pixel on our website with data it gathers from other sources, in order to improve and target advertisements displayed on its website or via its services, to improve its systems and to provide measurement services to third parties which use Facebook’s advertising services. You can find out more about how Facebook handles information they collect about you and other individuals by accessing their privacy policy, which is available here: https://www.facebook.com/about/privacy] 

How to opt in or out 

See the section below entitled How to accept or reject cookies 

Legal basis for processing: we process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: analysing the effectiveness of our advertisements on Facebook.  

How to accept or reject cookies 

There are a number of different ways in which you can accept or reject some or all cookies and similar technologies. Some of the main methods of doing so are described below: 

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable. 

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies. 

You can find more detailed information about cookies and adjusting your browser settings by visiting www.allaboutcookies.org  

Accepting or rejecting cookies 

Cookie control tool 

You can accept or reject non-essential cookies by using our cookie management tool.  

Browser settings 

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers: 

• Google Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB 
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/delete-browsing-search-download-history-firefox?redirectlocale=en-US&redirectslug=Clear+Recent+History 

• Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/278835/how-to-delete-cookie-files-in-internet-explorer 
• Apple Safari: https://support.apple.com/kb/PH5042?locale=en_US 

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies. 

Existing cookies 

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so. 

Google Adsettings 

You can manage and opt out of personalisation of advertisements by Google by visiting Google’s ad settings page here https://adssettings.google.com/ and by:  

• unticking the button entitled ‘Also use Google Account activity and information to personalize ads on these websites and apps and store that data in your Google Account’; and 

• switching the ‘Ads Personalisation’ setting off (i.e. by ensuring the switch at the top of the page is set to the left/grey and not the right/blue).  

Alternatively, you can install a free browser plugin here: https://support.google.com/ads/answer/7395996 

Google Analytics Opt-out Browser Add-on 

You can opt out of Google Analytics tracking by installing the browser add-on which is available here: http://tools.google.com/dlpage/gaoptout 

Facebook Pixel 

Disconnect for Facebook 

You can install a browser add-on tool called ‘Disconnect Facebook pixel and FB tracking’. This will stop Facebook tracking you on third party websites. You can install the too here: 

• For Chrome: https://chrome.google.com/webstore/detail/disconnect-facebook-pixel/nnkndeagapifodhlebifbgbonbfmlnfm?hl=en 

• For Firefox: https://addons.mozilla.org/en-GB/firefox/addon/facebook-disconnect/ 

European Interactive Digital Advertising Alliance Tool 

You can opt out of Facebook and other companies that participate in the Digital Advertising Alliance in Europe from showing you interest based ads by visiting http://www.youronlinechoices.com, selecting your country, clicking ‘Your Ad Choices’, then locating Facebook (and any other companies you want to block) and selecting the ‘Off’ option. 

Copyright, credit and logo 

This Cookies Policy is based on a template provided by GDPR Privacy Policy. For further information, please visit https://gdprprivacypolicy.org  

The copyright in this Cookies Policy is either owned by, or licensed to, us and is protected by copyright laws around the world and copyright protection software. All intellectual property rights in this document are reserved. Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for this Privacy Policy.